Stefanija Pejchinovska, who works behind the label Damaja, is a hand embroidery designer based in Berlin, Germany. She is a graduated architect who finds ultimate pleasure in hand embroidery as meditative and satisfying craft. Stefanija is self taught and practice hand embroidery in the past two decades. She believes in more mindful approach to life through reuse of textiles, slow fashion, slow creation. 
Her work consists of teaching workshops, upcycling fabrics to produce accessories and collaborations with local designers to embroider sustainable clothing, made in ethical environment.